Mini Montreal Building Wrap | Contra Vision Campaign White on Black

The Challenge

Montreal based graphics installation company, Installations Adhezion were tasked with a building wrap at the Mini Montreal Centre car showroom.

The showroom wanted to advertise to passing members of the public whilst maintaining a good level of light to customers and staff inside the building.

Car showrooms, with large glass facades, are the perfect location for one-way vision window graphics. This Mini Centre Montreal project adopted a popular application approach, covering the upper windows with product promotion. This maintains an unobstructed line of sight into the car showroom beneath the visual communication. An added benefit is that Contra Vision helps to reduce solar heat gain, glare and UV within the showroom, with reductions in air conditioning costs.

The Solution

Installation Adhezion turned to Contra Vision® Campaign perforated window film.

Campaign White on Black is part of our standard range of perforated films. A great value range, offering market leading qualities for short-term use. On window lifetime of up to 2 years, ideal for short-term applications such as seasonal point of purchase campaigns and retail promotions.

Choosing this specific product for this building wrap was perfect, given that the customer wanted something quite temporary, due to the specific message on the graphics:

Le gagnant du prix concessionnaire de l’année MINI Canada 2022
MINI Montréal Centre – Winner of the MINI Canada Dealer of the Year 2022 Award

Installation Adhezion love working with Contra Vision products as they’re familiar with how to install and remove as easily as possible. They installed this Campaign White on Black during the summer months, in perfect weather conditions!

It took two men roughly 8 hours to clean the glass and install the window film to this showroom.