Absolute Rubbish

Swindon based Aura Signs and Designs delivers for its long-term customer Absolute Rubbish and the result is nothing less than sensational…

Wiltshire owes at least some of its green and leafy wellbeing to the efforts of Swindon based Absolute Rubbish - the region’s ‘Fastest and Greenest Rubbish Removal Company.’ The company aims to recycle some 70% of what it collects and, in the case of domestic appliances, 100%. It’s doing a great job.

Recovering what amounts to rubbish day in and out is a very difficult job so every vehicle dedicated to the task in Absolute Rubbish’s good name works really hard for its living. Despite that, and the amount of battle-rash and knocks the fleet has to take, every vehicle that goes forward wearing Absolute Rubbish’s brand, looks smart and very well turned out. That’s due in part to the company’s relationship with Aura Signs and Designs who design, produce, and install the liveries. 

Absolute Rubbish hit a growth milestone recently and celebrated by adding another vehicle to its growing fleet, this time an artic tractor. Buying one of these things doesn’t leave a lot of change on the table from the considerable pile needed to spec one, and the company wanted it to have a special livery.

Aura Signs and Designs got the job, and the brief amounted to a blank slate and a squeaky-clean artic. Knowing its customer, and knowing its business, the team at Aura worked with a notable tattoo artist in the region to come up with a mural on wheels reflecting its client’s business and owners’ interests, delivering a homage to the Mutant Turtles. 

In any normal circumstance we’d next report that the client loved and approved the design for production. On this occasion though, conventional custom and practice was abandoned, and Aura was told to go ahead with the design unseen! If that’s not a basis for trust, what is!?

Aura’s collaborative design was given life on a Roland Eco-Solvent printer using MetaWrap™ MDX which was laminated before application. Colour-fidelity was given a lot of pre-press attention. Normally famed for its larger-than-life gamut with modern ink species, MDX was asked this time to reproduce the rather more muted pallet available in the world of comic print. MDX, the hardware and the Aura team delivered. It looks spot on.

You’ll see Absolute Rubbish on the roads in Wiltshire often but if you’re lucky enough to catch the Turtle’s homage you’re seeing what is, for the moment, a one off. If you know a bit about wrapping you’ll see there’s a lot of technical merit wrapped up too. The application is clearly difficult, but expertly executed. 

Amazing job and a great story.