Rapid Transformation

Create Signs transforms a car dealership with Metamark’s new MiA Architectural Films…

Create Signs is an enviably positioned signs and graphics producer located near Torpoint, Cornwall. With distractions like Whitsands Bay no distance at all from the premises, it’s remarkable that work gets done. That said, the skills Darren Adams and team are known for in the area and beyond do keep the company very busy - and not just making signs.

One of the recent jobs that came Create’s way involved a Jaguar Car dealership in the locality. With a lot of changes forecast in Jaguar’s continuing development as a brand, the dealer in question wanted to transform part of its showroom and reception space to host the Suzuki brand. Signage was only part of the transformation needed - much of the standing infrastructure and furniture needed to be changed to reflect Suzuki’s brand and its values, and that meant a transformation from acres of very dark oak to something a lot lighter.

Changing internal infrastructure typically comes at a price and it’s not just the money involved. Ripping out and scrapping perfectly serviceable furniture and components is very disruptive, time-consuming and not exactly planet-positive. Transforming the existing fabric is a far more palatable prospect for all involved. Create Signs had some experience in the field of architectural transformation having produced printed materials of its own for application to furniture and static structure in the past. On this occasion though, the company elected to use MiA™ - Metamark’s new range of interior architectural films. 

The MiA range is expressly engineered for architectural transformation. The range comprises heavily embossed and patterned films that are as good to touch as they are to look at. There’s a range of stone effects available, metals, some beautiful matts and some wood finishes - one of which was ideal for the Suzuki job as all agreed having seen a sample.

MiA films feature MetaScape® adhesive that doesn’t give trapped air a chance, particularly in the expert hands of Create Signs. The films are also usefully conformable and adhere powerfully to sound surfaces. Darren and the team were able to apply the films to the candidate surfaces without disrupting any structure and in less time than it would take to consult, much less brief a shopfitting specialist. 

The effect Create Signs has delivered powerfully demonstrates the company’s application skills and the impact the transformation delivers. What’s delivered doesn’t just look great. The film is very hardwearing, easy to clean and to maintain if needed. Perhaps the biggest payoff though it the ease and speed with which Create Signs was able to deliver what its customer wanted. Job done - in next to no time.