Office Graphics | Nissan Canada Head Office

The Challenge

Nissan Canada were looking to brand the entrance of their head office with some graphics featuring their new ‘Institute of Thrillology’ campaign. The challenge is that the front entrance is fully glazed and so the office graphics they wanted would completely cover the windows without blocking out the natural light coming in to the building or blocking the view from out of the building.

The Solution

They approached Vancouver-based printer and installer, Graphic Impressions, to find the solution for their window graphics and so they chose to use Contra Vision® Performance White on Black in 40% transparency as it provides great visual impact while allowing visual transparency inside. The client are also looking to switch out the graphics every a few times throughout the year so using Contra Vision window perf will cut down on removal time as it removes quickly and cleanly without breaking apart or leaving behind residue.

An Epson SureColor S80600L Printer was used, this inkjet printers uses eco-solvent inks although Latex, Litho and Screenprinting technologies can also be used to print this material to create vibrant window graphics as it features a Universal Grayliner which is suitable for use with all print technologies. Our patented Grayliner creates a realistic background to show how the printed image will really look on a window which enables accurate color matching to the original artwork.

Due to the scale of the project, the installation took a full day to complete but the hard work was worth it as it resulted in eye-catching window graphics that are vibrant both day and night.